Businesses Can Increase Employee Happiness and Retention with Custom Gear
If you looked around your office, what would you see? Does your team look like they’re invested in their work? Do they look happy? Are they staying with your company long-term? According to a 2018 Gallup Poll, employee engagement* is at an all-time high of 34%. That’s it. 34%. And 53% are “not engaged” which means they are basically punching a clock and would leave your company for not much more than what you’re giving them.
So, what can you do to increase engagement with your people? According to the Belongingness Hypothesis (which sounds made up but is absolutely real), “human beings have a pervasive drive to form and maintain at least a minimum quantity of lasting, positive, and significant interpersonal relationships. Satisfying this drive involves two criteria: First, there is a need for frequent, affectively pleasant interactions with a few other people, and, second, these interactions must take place in the context of a temporally stable and enduring framework of affective concern for each other’s welfare.”
A great way for companies to show that they are actively invested in, and care about, their people is through custom t-shirts and other custom gear. It’s easy to feel like a team when you look like a team and it fosters company pride. Using custom gear to recognize and reward employees for actions like joining the company, staying long-term, reaching personal goals, and exhibiting other positive behavior not only shows that a company sees the effort they’re making, but it encourages other employees to do the same.
Whether it’s using progressive colors that recognize incremental achievement (like karate belts) or rewarding employees with increasingly better gear like jackets and tech, there are so many ways to use this idea that there’s bound to be at least one that works for you.
Read on for ideas for how to use custom gear with employees at your company.
Some companies like Twitter, Nurse Next Door, and yes, Custom Ink give employees custom gear when they join. It’s a great way to make new hires feel welcome and instantly part of the team. Twitter makes sure employees are covered with all the work essentials: a custom shirt, a bag, a laptop sleeve, a notebook, and a bottle of wine. Nurse Next Door gives a nametag and free shirt to new employees. At Custom Ink, employees have the opportunity to choose their favorite color t-shirt bearing our logo along with a custom hat, travel mug, water cup, and reusable snack container perfect for holding all the free snacks offered throughout the building.
